DIOR ADDICT LIP MAXIMIZER

Discover the iconic Dior gloss in a formula now composed of 90% natural-origin ingredients. Range of shades in 4 makeup finishes.

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THE 90% NATURAL-ORIGIN DIOR HYDRATING AND PLUMPING GLOSS

Dior Addict Lip Maximizer hydrates and plumps lips for a mirror-shine effect and a maxi-volume result that lasts up to 6h**.
At the heart of the formula, nourishing cherry extract and hyaluronic acid deliver absolute comfort to lips.
                                                                             
For visible results:
Immediate volume effect: +36%***
Hydration: 24h****
Smoother lips: +48%*****

31 RADIANT SHADES IN A NEW JEWEL CASE

Peter Philips, Creative and Image Director for Dior Makeup, reinterprets and broadens the range while upholding the iconic shades of the House.
31 shades are now available in 4 finishes: classic, intense, holographic and shimmer.

 

DISCOVER THE NEW DIOR LIP MAXIMIZER CAMPAIGN

 

 

YOUR DIOR ADDICT ROUTINE FOR GLOSSY AND HYDRATED LIPS

 

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* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining ingredients contribute to the formula’s performance, sensory appeal and stability.
** Instrumental test on 30 subjects..
*** Clinical test on 28 subjects.

 

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